Google now provides us with KEY DATA, right on its search box

By clicking the Traffic Estimator link, it gives us a great idea of
cost per click (CPC) and Traffic estimation, and total spend per day.

The writing above is a little small, but if you look closely, you
can see that Google estimates that with this keyword phrase,
we would potentially see 8-9 clicks per day at around a $1.02
cost per click.
I would investigate this further, and also look for suggested
search terms that would be cheaper and more productive, but
even on a CPC this high we can still test our market.

A quick zip over to www·SpyFu·com reveals a similar story on
our Niche Market.

They do not estimate as many clicks per day as Google, but
they also have a very wide range in CPC from $0.49 to $1.38.
Remember, that our market is not like searching on a very
broad term. We are closing our market clicks down to those
that will only want specific information.

If we run an adwords campaign to test our market and ensure
that our advert attracts potential buyers only, then we can
have a good acid test of our marketplace.
NOTE: In our test phase, we are only looking to qualify our
market, not to actually drive heavy traffic at this point.

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